SShayla Willwert:

He was a 1500 pound bad-to-the-bone bull that was considered one of the greatest in the world. He was rank, unpredictable, and
bucked off some of the top bull riders in the world at the most elite level of the sport. His color and presence in the arena would
bring even the most unresponsive audience to the edge of their seats. When he bucked off his riders, he would make a victory lap
around the arena, holding his head high reminding his spectators that he was 100 percent pure attitude. Roy Carter Bucking Bulls
13X Kid Rock was considered one of the toughest bulls on the globe, and still touched the hearts of many.

On April 1, 2006, the bucking bull industry was shocked and saddened by the loss of this great individual. That Saturday morning,
owner Roy Carter of Crockett, Texas was on his way home from Albuquerque, New Mexico where he was attending an ABBI Classic
event. He received a phone call from his ranch that he never expected and in no time soon will he forget. Carter became aware
that Kid Rock had a temperature of 105 degrees and he seemed to have some complications breathing. An emergency exam was
scheduled at Texas A&M University and Kid was immediately put on the trailer.

With everyone involved putting forth the most exceptional effort, it still was not quite enough. Kid Rock was unable to make the
haul, dying on the trailer enroute to the veterinary clinic. After receiving the autopsy report, Carter was lead to believe that Kid had
been in an apparent tussle with another bull. His larynx was damaged severely, cutting off his air supply that eventually caused him
to have a heart attack while on the trailer.

Often times we are told everything happens for a reason…but in situations like this we still tend to ask why? To many, Kid Rock
was a legend and a hero, but to owner Roy Carter and his family, he was so much more.

“This has been really tough for me and for my whole family,” stock contractor and breeder Roy Carter stated. “This bull was like
one of my own kids…he was a part of our family. Last year in Tampa, after the bull riding was over, my son Cole asked his
girlfriend if she would like to meet ‘his brother’. He took her to the back pens and introduced her to Kid!”

Cole was not the only one who considered Kid Rock his brother. Roy’s daughter, Jayme Carter, had quite a bond with Kid as well.
“I can’t even begin to explain how special this bull was to our family. I honestly felt like he was my brother. I know that is funny to
say, but that is how my Dad treated him. He treated him like he was one of his kids. My mom and I used to help my Dad feed all the
calves and he was always the one that stood out from the rest. He had this air about him like he knew he was going to be a true
champion, and sure enough he was. I used to always give him little pep talks before bull ridings and he would always look at me
like he was listening and knew what I was saying.”

Jayme continued, “Every time I think about Kid Rock, it always brings a smile to my face. Our family has so many memories with
him that will never be forgotten. He was so special to me and I will miss him dearly. He will always be that bull that no one will ever
forget, and that will be talked about for a long time. I can't wait to see his calves grow up to be just like their dad.”

The death of Kid Rock was not only just a shock to the Carters, but a shock to the bull industry and fans alike. Kid was an example
of the type of bull breeders yearn to raise and the type bull riders yearn to have the challenge to someday ride. He was an
example of the type of bull that fans loved to root for and Kid Rock had quite a large group of admirers. He was a fan favorite, and
many times you would find a person in the audience rooting for him as much as the bull riders climbing on his back.

“Kid really seemed to get the audience involved. Not that many bulls kicked as high as he did and everybody liked his color,” Roy
said.

On pbrnow.com, Kid Rock fans were given the opportunity to send their condolences to the Carter family and share their
experience with the life of Kid Rock. The list of comments was almost endless. Fans from around the world gave their deepest
sympathy and best regards for Kid Rock and the Carters. Roy Carter was truly taken back by the response that fans and the rest
of the industry gave him and his family, but to many other people involved in the life of Kid Rock, the overwhelming response was
no surprise.

Multiple World Champion Bull Fighter Rob Smets of Merkel, Texas commented,
“Kid Rock was a really good bucking bull. He was a crowd pleaser because
he was so colorful, he really bucked and he just kept getting stronger. This is a
big loss for the Carter family and the recognition that he is getting is well-deserved…
something that performs that well should be credited for that.” Just by taking
one look in his eye, you could see the intelligence that Kid Rock had within.
Even when he was being hauled to an event he would be put on the trailer in
a separate compartment. As soon as he was loaded, he would almost always lie down
as if he was trying to protect his legs from the blunt trauma of being on the road.
His intelligence shined through in the arena as well which was displayed in each
and every one of his rides.

Roy Carter’s longtime friend and business partner Ronnie Schroeder of Gainesville,
Texas comments, “I had the honor of being with the Carter family and the Kid at the
2006 Built Ford Tough Series. It has been said that great bulls have heart. Kid Rock’s
heart was kind, endearing, and he was a friend of those who were entrusted with his care.
Although he always gave a great performance, he was unique because his intelligence allowed him to be unpredictable. Just when
a bull rider thought they had his number, he changed the equation. He could go left, or he could go right, depending on the moves
of the rider.”

Born in 1999, 13X Kid Rock was a star even from the time he was a calf. Carter knew he had a great bull on his hands from the
very beginning, but the third time that Roy bucked him out Kid really began to show his true colors.

“The third time we bucked him, the gate was slammed on him and his jaw was broken. It was a clean break and when I took him to
the vet he put it right back in place. The vet said there was not much more he could do for him and they needed to see if he was
going to be able to eat,” Roy commented. Roy brought him home and hoped he would be able to fight through the complications
with his jaw. He was concerned that Kid would lose weight or possibly not want to eat because of the pain. When Roy fed that
evening, Kid was one of the first to his feed.

“Kid would lick his food off the ground, get it in his mouth, and lift his head up high until it dissolved enough that he could swallow
it. I bet he didn’t loose fifty pounds with his jaw being broke. That is when I knew I had something special. He really showed me right
then just how tough he was, and you know…he ate that way until the day he died,” Carter explained.

In 2002, Ross Johnson was the first cowboy to have the opportunity to ride Kid at a 3 year-old bucking bull classic. Johnson, from
Alvord, Texas was not able to make the eight seconds, but could go home saying he was the first to take on “The Kid”. That year
Carter continued to take Kid to other futurity events, but no one was able to conquer him.

Kid Rock’s success carried on into 2003 when he exploded into the Professional Bull Riders Association Built Ford Tough Series.
He remained unridden until the 2003 PBR World Finals held in Las Vegas, NV, when Sevi Torturo of Oklahoma City, Okla., made a
92.5 point ride on him.

“I thought Kid Rock was one of the buckingest bulls around. He was one of the rankest bulls I’ve ever been on and that ride was
one of the best things for my bull riding. It was definitely the biggest highlight of my career so far,” Torturo explained.

Not only was Torturo able to take home the bragging rights of being the first to cover 13X Kid Rock, but it also helped him tie for
third place at the 2003 PBR finals that year. And although Kid Rock’s streak of remaining unridden was broken, Kid Rock and Roy
Carter Bucking Bulls were awarded the 2003 Bucking Bull of the Year Runner-up title.

Kid’s success carried on through 2004, again only having one qualified ride when Kid and Adriano Moraes of Cachoeira Paulista
SP, Brazil went head to head in Bossier City, LA. That year he was awarded a tie for fourth and fifth place for the 2004 Bucking
Bull of the Year award, and in 2005 the bull riders of the PBR voted 13X Kid Rock third for the Bucking Bull of the Year title.

According to the PBR statistics, Kid Rock bucked off 84.8 percent of all of his challengers and was only ridden seven times in 46
PBR turnouts. Over his lifetime, Kid remained ridden only seven times in over 100 career outs. His statistics were unbelievable and
yet he still earned so much respect from his enemies…the bull riders. Every bull rider that ever drew him up knew they had a quite
a challenge on their hands, but they also knew that if they could defeat him they would go home with an incredible score.
“One thing that really stands out in my mind about Kid Rock is he stood so good in the chute. He took whatever you had to give
him as far as a tight rope or a loose rope, and he gave you a fair shot. He could stand up to the best bull riders day in and day
out, and he could really buck,” commented bull rider J.W. Hart.

With career earnings well over a million dollars, Hart, of Overbrook, OK is considered to be one of the best bull riders in the world.
His nickname “Ironman” was given to him as he went nine years without missing a single PBR event while overcoming all of his
injuries. After competing in 197 consecutive events, his streak was broken when he went head to head with Kid Rock at a
Challenger event in Fort Worth, Texas.

“He was a bull I had the night before a Built Ford Tough event. I ended up tearing my groin muscle in two and ended a streak I had
for nine years,” Hart added.

The last few years of his life Kid Rock spent a majority of his time breaking cowboy’s spirits all over the country. He was a
performer and a showman and the Carter family was truly proud to be responsible for his existence. Kid Rock was considered one
of the bucking bull greats but he was certainly not a fluke. He was the product of one of the most knowledgeable breeding
programs in the industry. He was the completion of a plan…an end result to a quest that bull breeders across the country continue
to strive for each year.

With many years of experience and many years of true dedication to the bull riding world, Roy Carter seems to have found just the
right ingredients to create a PBR and PRCA quality bull, and even a great Mexican fighting bull, which is yet another side to his
breeding program. Maybe it is not knowledge but just shear instinct since Roy has grown up in a family of horse and bull
enthusiasts. Whether it was training a great cutting horse or bucking out a great bull, Roy, his parents John and Jerry Carter, and
brother Punk Carter have all had successful lifestyles in the livestock industry.

“When we were younger, we used to put on little ropings and bull ridings at the ranch. We would go through maybe 300-500 bulls
a year,” Punk Carter stated.

Both of the Carter brothers have very successful careers in the cutting horse industry, but Roy’s passion has always tilted toward
the bulls. He rode bulls for 20 years when he was younger and then, in 1992, he began breeding. The bulls are his peace of mind
and some may say his sanity. He takes pride in breeding his cows and bulls, raising them, and watching them become the quality
animals he desired. He is with them every step of the way, just as he was with Kid Rock.

Without ever completely leaving the bucking bull industry, there was a time that Punk Carter was forced to sell some of his cattle.
He sold his cattle to bull breeders around the country including his brother Roy.

“Fourteen years ago I was having a back surgery done and I needed to get rid of some of my cows and bulls. There were 14 bulls
and 13 heifers in the one group I had. I told Roy, ‘you need to buy these cattle.’ He bought that group of cattle from me and held
on to them. People would ask him all of the time why he was not getting rid of any of them but Roy is very sentimental. He lives and
breathes these cattle and bulls. He stuck with all of his cows and it has paid off for him,” Punk commented.

Among the first group of cattle Roy bought from his brother was Kid Rock’s father, RCX Alligator, and Kid Rock’s mother, RC10.
RCX Alligator, a Brahman and Watusi cross-bred bull, was a favorite of both Roy and Punk.

“Alligator was a ‘freak of nature’,” as Punk explained. “He was a really pretty bull, and he would kick really high just like Kid Rock
did. I remember the first time I saw Kid buck. He bucked just like his dad, real high up over his head.”

Roy held on to Alligator for a short while before making the decision to sell him to stock contractor David Bailey of Fort Gibson,
OK. Bailey hauled RCX Alligator to the National Finals Rodeo three times and then the bull made his way back to the Carter Ranch
where Roy bred him to some of the cows he had. He bred Alligator to RC10, a Brahman-bred cow, whose sire was a Mexican
fighting bull. The cross was outstanding and the end result was 13X Kid Rock. The rest is history.

“It feels good knowing that I raised Kid and was with him every step of the way and that Punk raised his mama and daddy,” Roy
concluded.

Kid Rock was certainly the Roy Carter Bucking Bulls superstar but not the only bull in their program that deserves recognition.
Over the years Roy Carter has given the industry some of the greatest bucking bulls around. Just two years ago there were four
bulls, Gator, Gator Back, Kid Rock, and Uncle Kracker, at the PBR Finals. They were all from a one calf crop. Currently, Carter has
15 bulls on the PBR string and he has no plans to slow down. He has quite a few calves sired by Kid Rock on the ground, as well
as a lot of cows bred by him, and straws of semen collected.

13X Kid Rock will go down in history as a bucking bull icon and a
legend. He will be greatly missed and certainly not forgotten.
Roy Carter Bucking Bulls…thank you for giving us
Kid Rock’s “moment in time”…his legacy will live on with us forever.